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New YORK—Coca-Cola has begun informing agencies outside the Interpublic Group family that they will no longer be involved in creative ads for Coke Classic in the U.S., sources said.
IPG’s McCann-Erickson and its Amster Yard subsidiary will be the beneficiaries and prepare new campaigns, sources said. The first effort will break this quarter to promote the Olympic torch run for the 2002 Winter Games; another one, for brand Coke, will break early in the second quarter, when IPG is scheduled to unveil its global “brand story” for Coke Classic, sources said.
Leo Burnett, Chicago, Wieden + Kennedy, Portland, Ore.,
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