Just one year after assuming the presidency of PGC Advertising here, Michael Cobb has moved to sister Omnicom shop TLPartnership in Dallas to head a new event marketing division.
Cobb becomes a partner in TLPartnership and will assist in the promotional marketing agency's overall new business efforts while serving as president of newly formed Axis. Former PGC Advertising vice president and general manager Tony Dammicci is now that agency's president.
"I had an offer I couldn't refuse to rejoin a company I had done a lot of work with," said Cobb, who served five years at the former Tracy-Locke agency alongside current TLPartnership executives Bruce Orr and Cindy Hennessy.
Orr, TLPartnership's chief executive, and Cobb both said parent company Omnicom played no role in engineering the shift.
"I initiated it and brought Michael over here because we know him and understand his capabilities," said Orr.
Cobb, who was at PGC Advertising for two years as a partner and principal, was named president in October 1996. He helped bring in accounts such as Moosehead Canadian Lager, Bryan Foods and State Fair Foods. In the last 12 months, however, the agency had its share of losses: Black-eyed Pea, Taco Bueno (creative only), Sewell Motor Co. and Glamour Shots.
Cobb said he believes his PGC Advertising stint was successful. He noted the restaurant account departures were related to client ownership changes.
Axis' first client is GTE. Its debut assignment is the launch of a charity bicycle ride that benefits the American Lung Association.
Axis will seek its own clients and work with other TLPartnership clients when appropriate, according to Orr.