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Cramer-Krasselt has been named agency for Papa John’s Central Florida co-op.
“C-K impressed us with its strategic approach to building our business,” said Ellen Hamilton, director of media services at the pizza franchiser in Louisville, Ky.
The Orlando, Fla., agency’s proximity to the market contributed, but its “strong ties to the community, including experience promoting school lunch programs,” secured the win, according to the client.
The shop defeated incumbent Fricks/Firestone in Atlanta and The Smith Agency of Fort Lauderdale, Fla.,
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