Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Cnet Networks has started running banner ads embedded with Really Simple Syndication (RSS) feeds, allowing advertisers to pipe real-time information into Web ad units.
E! Entertainment television is the first advertiser to use the tool, which Cnet plans to make available across 15 of the Web sites in its network and for all Interactive Advertising Bureau ad units.
“It enables them to experiment creatively and optimize their campaign at much lower production costs,” said Laura Froelich, vice president of marketing innovation at San Francisco-based Cnet.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in