Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TNS Media Intelligence/CMR last week revised upward its forecast for U.S. media ad spending this year, saying it now expects a 4.3 percent increase to $124.7 billion from 2002. The marketing-data provider said better-than-expected first-quarter gains in cable, syndicated and Spanish-language TV led it to upgrade a January forecast of 3.3 percent growth, to $117.5 billion.
The change comes just a week after another midyear revision. Universal McCann forecaster Bob Coen lowered his 2003 growth estimate from the 5 percent he expected in December to 4.6
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in