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CMN Tapped by Clear Channel

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Clear Channel Entertainment has tapped Corey McPherson Nash to handle branding and creative strategy for two of its Web sites, CC.com and getAccess.com.

The client wants to brand the sites as top destinations for live-music fans, said Billy Levy, vice president, general manager at getAccess.com.

"We were looking for somebody to help us build a personality around the brand," Levy said. "We selected [CMN] because of their strength in building consumer brands in the entertainment business."

The account was awarded to the Waltham, Mass., communications and design agency earlier this month after a review of undisclosed shops.

Clear Channel Entertainment, a subsidiary of radio giant Clear Channel Communications, is the world's largest producer and promoter of live entertainment. The New York-based company markets acts that range from Madonna and U2 to Broadway shows such as The Producers to monster-truck rallies.

On CC.com, concertgoers can purchase tickets and find out about events. GetAccess.com targets people who seek preferential treatment, such as backstage access, when they attend concerts.

CMN's strategy will be to define the two sites' position in the marketplace and to align that positioning with that of their better-known parent, according to Chris Klaehn, a partner at the shop.

New logos and print ads are expected in the third quarter.

Twenty-year-old CMN has done branding work for MTV and HBO, and designed logos for Nickelodeon and Comedy Central, among others.

Clear Channel Communications spent about $20 million on ads last year and $7 million in 2001, according to CMR.