BOSTON Corey McPherson Nash said it has designed a new Web site for Atlantic Broadband. The client is a Quincy, Mass.-based digital broadband cable and high-speed Internet provider.
"It is essential for companies to ensure that their brand is accurately reflected online, as it is offline," said Andrea Naddaff, CMN partner and vice president of new business development. "Creating an environment that articulates and illustrates a company's core values and value proposition and one that drives customers to action is the best use of marketing dollars. Atlantic Broadband understands this need and its new site brings their brand to life online."
For Atlantic Broadband, independent CMN in Watertown, Mass., attempted to design a site that supports current customers and generates new subscriptions with customized local cable system information, transactions and customer support.
—Adweek staff report