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CMN Backs Rowland Program

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BOSTON Nonprofit Rowland Reading Program has tapped Corey McPherson Nash for branding and interactive services, the agency said.

Watertown, Mass.-based CMN will design and produce a Web site to reintroduce the program and support the launch of the new edition of Superkids, a reading tutorial for use at the kindergarten and first-grade levels.

CMN is designing the site "to capture the program's excitement and channel it to attract new teachers, helping to grow the program and build further commitment to the foundation," said Chris Klaehn, CMN partner and director of account strategy.

The goal is to provide a friendly site experience and also help educators and curriculum professionals quickly find useful information. The budget was not disclosed.

The client is located in Irvington, N.Y.

Design- and branding-focused independent CMN also handles online and offline assignments for the Tuck School of Business, Forrester Research, Monster.com and the Huntington Theatre Company, among other clients.

—Adweek staff report