CME, Tatham May be Added to Pfizer List | Adweek CME, Tatham May be Added to Pfizer List | Adweek
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CME, Tatham May be Added to Pfizer List

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NEW YORK - Insiders said late last week that Pfizer will name CME-KHBB/Minneapolis the agency for its new $10-million Reactine antihistamine business. Also, the company may give Tatham Euro RSCG an undisclosed product as a result of the pitch for the Reactine account. Neither agency would comment. Both agencies were finalists for the Reactine business.
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