Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
VHA Inc., a cooperative representing more than 1,600 community hospitals and healthcare organizations, awarded its $15 million branding account to Campbell Mithun Esty, Minneapolis.
VHA officials are still determining the agency’s specific duties, said company representative Mack Haning.
“We’re still exploring a number of marketing initiatives,” he said. The assignment is expected to include work targeted to consumers as well as co-op members.
VHA provides research and advocacy services to not-for-profit healthcare organizations. The Irving, Texas-based client is expected to spend $15 million in the coming year, and possibly more than $30 million in subsequent years, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in