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Campbell Mithun Esty’s ability to integrate its marketing capabilities was key to landing H&R Block’s $100 million global marketing account, client and agency officials said.
“We were looking for a full-marketing partner,” said David Byers, the Kansas City, Mo., company’s chief marketing officer. “CME demonstrated an outstanding ability to integrate our services, identify and target our customers and take an analytically driven approach to our business.”
The Minneapolis shop bested DDB Chicago for the business. Incumbent Y&R Chicago and its Impiric (direct marketing), Bravo Group (Hispanic marketing) and Nicholson Interactive subsidiaries did not participate in the review.
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