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Campbell Mithun last week launched a search for a chief creative to replace John Hurst, who is joining McCann-Erickson WorldGroup in London to oversee worldwide creative for General Mills.
Hurst, a 12-year veteran of the Minneapolis shop and its chief creative officer for the past three years, “becomes the creative conscience of General Mills” for the Interpublic Group units, said CM CEO Les Mouser. McCann handles General Mills overseas, and CM handles the business domestically.
Hurst takes the new position of svp, creative director on multinational accounts for Europe/Middle East/ Asia on Sept.
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