CM Pushes Popcorn

Campbell Mithun aims to add some urgency to its message for General Mills’ Pop Secret Popcorn in a new campaign that issues the order, “Don’t just sit there.”

Six 15-second spots that feature stop-motion photography begin airing today. The com mercials directly address couch potatoes while pitching individual varieties of Pop Secret.

One spot, for the Extra Butter vari ety, asks through a voice over, “What could be better than Pop Secret Popcorn with Land O’ Lakes Butter?” Copy that resembles the vol ume control at the bottom of the screen but reads “Butter” shoots to high.