Clueless Get to 'Know the Pros'

McCarthy Mambro Ber-tino last week put the final touches on a multimedia campaign to assure mechanically challenged car owners that they can keep their vehicles in great shape—by getting to “know the pros” at Jiffy Lube.

The latest work from the Boston shop will break nationwide next week, with television rolling out first on ESPN. Print and radio executions are also in the media mix. Jiffy Lube’s annual ad spending is approximately $20 million.

“The new campaign shows consumers who aren’t do-it-yourselfers how Jiffy Lube can benefit their lives,” said Mark Moll, associate creative director at MMB.

One spot, “Engine,” shows two men checking under the hood of a car.