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CL's Casey to Step Back

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Supple to Play Greater Role in Agency's Creative
CHICAGO-Carmichael Lynch executive creative director Kerry Casey will take a substantially reduced role at the agency following an upcoming three-month leave of absence.
Agency president and chief creative officer Jack Supple said he will take an increased part in overseeing CL's creative product. There are no immediate plans to look for a new executive creative director, Supple said.
Casey is a 12-year CL veteran and has served as executive creative director at the $200 million Minneapolis shop for just over two years. He will go on paternity leave following the birth of his first child and return in a copywriting position, working three days a week. His title has not been determined.
"He's the best writer we've ever had," Supple said. "He likes it, and we're happy to have him to do it."
For now, Supple, who served as president and executive creative director of the agency from 1994-97, will lead the 45-person creative department with the help of five existing group creative directors.
"They're all taking on more responsibility," Supple said. "I'm the one who will oversee their work."
While Casey is known as a top-flight copywriter-he won the coveted Stephen E. Kelly Award in 1993 for his work on CL's Schwinn Cycling & Fitness account-sources said he does not shine in new business presentations. He was not involved in the agency's successful pitch for Porsche's $15 million account earlier this year.
In an internal memo announcing his decision, Casey said he would always "bleed green," CL's trademark color, sources said.
-with Trevor Jensen