Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Despite its acquisition by Liz Clairborne, upscale clothier Ellen Tracy continues to market itself as a brand for strong, “heroic” women in a spring print campaign featuring Cindy Crawford.
Liz Clairborne Inc. bought Ellen Tracy in September but has not asked the company to reposition itself to fit any particular niche. Instead, this season’s print push will show Crawford wearing the designer’s clothes for the fifth consecutive year, said Tracy Brennan, senior vice president and creative director at Ziccardi Partners Frierson Mee, the New York shop that created the effort.
“She
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in