Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
HOLLYWOOD – Paramount Pictures’ ad for The Firm in the June 23 edition of The Wall Street Journal ended up on employee walls at offices around the country. The full-page, allcopy ad, ‘No Job Is Worth Dying For,’ struck a nerve with the business people it was designed to attract and probably encouraged them to buy a ticket to the film, considering it registered a record $45 million after six days out.
Paramount’s targeted placement – designed to reach the lawyers and other upscale business people who’d be inclined to eat up this adult tale of a law firm gone bad – is The Journal’s first from a movie studio and Paramount’s first in a business publication, though probably not the last.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in