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NEW YORK Proving that there’s still a place for humor and a lack of subtlety in television spots, the international Clio Awards today named Axe deodorant from Unilever its 2006 Advertiser of the Year.
The product, aimed primarily at teenage boys and young men, will be honored at the upcoming Clio Festival in Miami’s South Beach, May 13-16.
“Unilever’s Axe is a brand that exhibited courage in developing edgy, breakthrough creative work worldwide,” Ami Brophy, executive director of the Clio Awards, said in a statement.
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