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Clinton's Ad Team Comes Into Focus

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WASHINGTON Sen. Hillary Clinton, who last week kicked off her 2008 presidential bid, has begun tapping into Madison Avenue to build her marketing team.

The ad executives involved include Roy Spence, longtime Clinton friend and CEO of Omnicom Group's GSD&M; Andy Berlin, CEO of WPP Group's Voluntary United Group of Creative Agencies; and Jimmy Siegel, a former BBDO senior executive creative director who is now cd at a-political, an issues advocacy marketing firm. A-political is a partnership between Siegel and production house Moxie Pictures.

Berlin could not be reached, and Siegel declined comment.

Berlin had previously worked on Bob Dole's 1996 presidential bid, while Siegel's most recent political effort included New York Gov. Eliot Spitzer's 2006 campaign.

The Clinton campaign did not return calls.

Spence, who has known the Clintons since 1972, worked on Bill Clinton and Walter Mondale's presidential campaigns.

"I am Hillary's friend," Spence said. "I advise her anytime she calls to ask for advice. I am definitely supporting her."

With overall 2008 election campaign spending predicted to exceed $1 billion, Internet experts predict that spending records will be broken in every media channel.

Clinton remains the top contender for her party's nomination, according to a CNN/Opinion Research Corp. poll released last week.

The New York senator led the survey with 34 percent of respondents saying they would support her in a 2008 primary. Illinois senator Barack Obama garnered 18 percent, just ahead of former North Carolina senator John Edwards, who had 15 percent. Former Vice President Al Gore got 10 percent. Almost 500 Democrats were surveyed.