Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Federal ad-vertising contracts must fairly represent minority ad agencies, and “special attention” should be given to placing ads in ethnic media, according to an executive order signed by President Clinton last week.
Clinton’s directive, which will also require federal departments to compensate minority agencies for their work based on fair market rates, marks the first time a president has is-sued an executive order that addresses advertising.
The order was signed at a White House ceremony on Friday, where the American Advertising Fed-eration voluntarily adopted prin-ciples urging advertisers and agencies to increase diversity in the workforce.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in