That was then. Now students can pop a diskette into an IBM or MacIntosh personal computer to get help on a variety of subjects beyond literature. The new software is called Cliffs StudyWare and can assist students studying for standardized tests, such as the SAT or GRE, or tricky subjects, such as chemistry, calculus and physics.
A national ad campaign, created by Colle & McVoy/Minneapolis, broke last week to tell students that when it comes to taking tests, they can either sweat it out or turn to Cliffs StudyWare for relief and help. In the spot a young student is so nervous about taking a test he sweats enough to water a lawn.
The TV spot is running on MTV and will be supported by local newspaper advertising and instore promotions.
Copyright Adweek L.P. (1993)