Cliff Freeman and Partners dominated the Addy Awards Saturday, taking seven trophies, including Best of Show in TV and print.
Addy officials said it was the first time in 20 years that one agency has won both categories. The winning work was for the Fox Television Network and Sauza Conmemorativo tequila. (Cliff Freeman also won the Grand Clio earlier this year with its Fox ads.) The shop's work for Staples and Little Caesars was also tapped.
Fallon McElligott in Minneapolis also took home seven Addys for clients such as BMW, Holiday Inn, Miller Lite, Nikon and Time.
New York agencies dominated the show, however, bringing 16 awards to the city: BBDO picked up three prizes, for M&M/Mars, Pepsi-Cola and HBO; Young & Rubicam added two prizes to its display case for work on the AT&T and Molson accounts; and Quiet Man was honored for its Pepsi work.
Minneapolis shops took home 14 awards. In addition to Fallon's haul, Martin/Williams and Hunt Adkins each took home three awards for one client, Minnesota Motorcycle Safety Center and Dublin Productions, respectively.
The awards were given at the American Advertising Federation's conference in Minneapolis. The show rewards creative excellence.
Other agencies which picked up three Addys were: Goodby, Silverstein & Partners, San Francisco (two for the California Fluid Milk Processor Advisory Board, one for Nike); Bozell Worldwide, Detroit (two for Jeep/Eagle, one for Hush Puppies); Wieden & Kennedy, Portland, Ore. (three for Nike); and Leo Burnett, Chicago (three for Altoids).