NEW YORK Cliff Freeman and Partners has cut 12 employees or 19 percent of its staff this week following the loss earlier this month of creative duties on Mohegan Sun's estimated $25 million account, sources said.
Arthur Bijur, president and executive creative director of the New York shop, now owned by MDC Partners, acknowledged that there were layoffs but would not specify the number let go or the size of the workforce. He said the cuts were due to the loss of Mohegan Sun, which moved to MDC sibling Kirshenbaum Bond + Partners in New York following a review.
It's the first loss this year for Cliff Freeman, which in January landed creative on the estimated $80 million Sports Authority account. In December, it won creative duties on Pabst's Old Style beer, which is primarily sold in the Midwest. It also won creative duties the same month for TBS Superstation's "Nonstop Comedy Block" of shows running in syndication on the cable station.
In mid-March, MDC Partners bought a stake in Freeman, which, in addition to Kirshenbaum, joins Miami-based Crispin Porter + Bogusky in that agency network.
This item corrects an earlier version, which misstated the percentage of staffers cut.