Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In Olympic-Timed Spots, Absence of Coke Sours Happy Situations
NEW YORK–Cliff Freeman and Partners’ new TV spots for Coca-Cola Classic represent a twist on the current strategy for the company’s flagship brand.
Scheduled to break in time for the Olympic games on NBC, one spot shows an African-American family at a party, honoring an elderly relative confined to a wheelchair. Her face shows profound disappointment during the gathering, and it’s discovered that she is unhappy because there is no Coke.
Another spot shows a soldier returning from the service to his exuberant family.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in