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With Biggest Buy Yet, Company Aims to Expand Customer Base
SAN FRANCISCO–The new generation of dedicated hikers and bikers raised on healthy fast food has always snacked on Clif Bars. Now the company is looking to expand its brand to the recreational athlete and part-time outdoorsman.
The tag for the campaign–the client’s largest radio buy to date –is “Hang on to your Clif Bar.”
The company has long advertised its energy bars in men’s magazines and sports publications.
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