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ATLANTA Rubbermaid Foodservice Products launched a new advertising campaign today for its TakeAlongs line of disposable food storage systems, the company said.
The work, which is the first for the product, includes a television spot, inserts in Sunday newspapers and in-store displays. ClearBlue, an independent shop in Davidson, N.C., produced the campaign.
The commercial, entitled “Hurricane,” depicts a calm mother at the center of a chaotic family scene and illustrates the convenience and durability of the TakeAlongs containers.
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