NEW YORK Clear Channel Airports, a division of Clear Channel Outdoor, said it has won long-term contracts to manage the airport advertising in Philadelphia and Boston.
Through a competitive bidding process, Clear Channel was awarded a new seven-year contract for Boston Logan International Airport, where it has managed the advertising for the past seven years. The company beat out JCDecaux, which previously managed the airport advertising at the Philadelphia International Airport, for a contract that runs through May 1, 2010.
In 2002 alone, Philadelphia International Airport served in excess of 24 million passengers, while Boston Logan served more than 20 million.
"The demographic profile of the frequent business traveler allows us to provide advertisers with an extraordinary, upscale marketing opportunity in a captive environment," said Paul Meyer, president of Clear Channel Outdoor.
In addition to Boston and Philadelphia, Clear Channel also manages the airport advertising in eight of North America's 10 busiest airports, including Hartsfield-Jackson Atlanta and Chicago O'Hare (the two busiest airports in the world), Dallas/Fort Worth, Denver, Detroit, Minneapolis, Newark, Phoenix, San Francisco, St. Louis, and Toronto.