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Clear Channel Outdoor is furthering its strategy to offer more digital video display venues through a partnership with Montreal-based Digital Advertising Network (known as DAN Media). Starting with a rollout in 10 locations in the New York and Los Angeles markets next week, the media company is creating the first U.S. network of full-motion video displays for food courts in 200 malls nationwide.
Analysts have not been briefed on the project yet, but one company follower said it “makes a lot of sense” and meshed with Clear Channel Outdoor’s digital growth strategy.
As part of the venture, Yahoo! will provide continuously updated content, including financial, sports and entertainment news, as well as content from the trend-tracking Yahoo! Buzz Index.
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