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NEW YORK Clear Channel Radio’s miniature commercials, known as “Blinks,” have attracted their first marketer: Fox Broadcasting.
The 1-to-3- second spots are being used to (literally) shout out the fall season premieres of House, Prison Break and The Simpsons.
Clear Channel’s creative services group and Fox’s radio promotions staff experimented with nearly 50 blinks and settled on one per premiere. In the blink for Prison Break, a jolt of theme music precedes the plug, “Prison Break, tonight on Fox!” Using the same two-second template, the blink for The Simpsons features Homer’s signature “D’oh!” catchphrase.
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