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Clarke Goward has fashioned a pro bono newspaper campaign for Morgan Memorial Goodwill Industries that seeks to portray the client’s retail outlets “as cool places to shop for bargains,” said creative director Spencer Deadrick.
One execution shows a collection of record albums, topped by “Jim Nabors: Things I Love.” The headline: “Here’s the deal: we sell you albums for 50 cents, and you don’t play them anywhere near us.” Copy continues: “Choose from our unique array of music, clothes, goods and toys.
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