Clarke Rewards Amadeo | Adweek
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Clarke Rewards Amadeo

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BOSTON-Jim Amadeo has been promoted to vice president and creative director of Clarke Goward here, where he replaces Spencer Deadrick, who departed in February.
Amadeo, who had been associate creative director, has worked on nearly every account at the agency since joining from Ingalls in Boston more than two years ago. That experience, combined with his "good leadership qualities," led chairman Terry Clarke to select Amadeo as the next leader of the eight-person creative department, said Clarke.
"I just want to continue what we've been doing, the [high] level of work," Amadeo said. "Whatever we get in, I want to be best of category."
Clarke seriously considered three other candidates for the post: Two work in the market and the other is employed outside the region. "While we were doing all this, Jim was running a very good department," so it made sense to give him the job full time, Clarke said.
"It's a brilliant move," said Deadrick, who left after three years to return to Mullen in Wenham, Mass., as a group creative director. Amadeo's creative prowess, people skills and ability to communicate with clients qualify him for the job, Deadrick said.
Amadeo receives no equity in the shop, which claimed $41 million in capitalized billings last year, Clarke said.
Campaigns he has worked on of late include efforts for D'Angelo Sandwich Shops, Papa Gino's and InterNutria's PMS Escape. The latter recently won both a gold and bronze pencil at the One Club Show for Art & Copy [Adweek, May 10].
Despite its modest size, Clarke Goward has a reputation for producing campaigns that perform well at award shows and for nurturing top-rate creative talent. ƒ