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BOSTON Clarke Goward has picked up the $5 million account of Bob’s Stores.
The Boston-based independent shop bested Connelly Partners/CGN, Boston; The Cox Group, New York; Mintz & Hoke, Avon, Conn.; and Lang Durham, Hartford, Conn., for the business. The Meriden Conn., chain, which operates about 35 stores in the Northeast, had handled ads in-house since summer 2001.
Clarke Goward is charged with changing customers’ perceptions of the chain as a sporting-goods retailer competing with the likes of Foot Locker and MVP Sports, according to agency president Chris Lawson.
“They
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