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BOSTON Clarke Goward has introduced a low-budget print push for a popular local eatery that incorporates actual family photographs provided by agency staffers.
The goal is to make sure potential patrons know the cuisine and atmosphere at Giuseppe’s Bar e Restautante are as authentic as possible. Many of the snapshots in the campaign are from the 1950s and ’60s, culled from the personal collections of staffers at the Boston shop with surnames such as Pulzone, Annese and Del Viscovo.
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