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A program proposal called “Bathing Suit Phobia” has won Clarke Advertising & Public Relations its newest account.
The Sarasota, Fla., shop has become the public relations agency for EAS, a supplier of nutritional supplements.
Clarke acquired the estimated $3 million business following a review against Donnellon Public Relations and Ogilvy Public Relations, both in Chicago, and Schenkein in Denver.
Previously, the Golden, Colo., client used various vendors, each responsible for special events or seminars, said Patricia Courtois, vice president of public relations for Clarke, which handled issues management chores for the company.
Courtois said officials at EAS asked review contenders to create a campaign that would focus the company’s products towards the mass market.
“They especially wanted to build on the equity of their “Body for Life” women’s program,” said Clarke president Bill Pierson.
The agency’s pitch team designed a campaign to fight obesity.
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