Clairol Professional Inspires via Web

NEW YORK Abstract Edge uses a Flash introduction and bright colors and images to inspire hair stylists, who visit the newly redesigned Web site for Clairol Professional.

The Web site (www.clairolpro.com), which recently relaunched, aims to “invoke the feeling that people who color hair are artists,” said Marc Cassata, senior designer at Abstract Edge. “We want them to feel like a painter or sculptor would. They are artists; they just have a different canvas.”

The New York-based interactive shop retained the Clairol Professional digital account following Procter & Gamble’s acquisition of the brand from Bristol-Myers Squibb in November 2001 [IQ Daily Briefing, June 4, 2002].