CL Stresses Integrity for Hurd

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Carmichael Lynch em phasizes integrity, value and craftsmanship in a campaign aimed at contractors for Hurd Millwork.

“The trade knows what a good window is already,” said Brian Kroening, a group creative director at the Minneapolis agency. “What we’re trying to do is sell the company.”

Themed, “Let’s build together,” the new effort attempts to re-establish the Medford, Wis., company as a small-town customer-focused business partner, Kroening said.

Double-truck print spreads highlight the craftsmanship and care behind the products.





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