CJRW Seeks Younger Shoppers for Super D Drug

Six new television spots for Super D Drug from Cranford Johnson Robinson Woods stress the short time it takes to shop at the drugstore with the tag, “Proud to be a small but important part of your life.”

In a spot breaking Oct. 21, a father makes conversation with a teddy bear while waiting for his daughter to serve the afternoon’s refreshment. Onscreen copy: “Two hours a week waiting for imaginary tea,” then “Around ten minutes waiting for a prescription.”