CJRW Rebrands a Retail Merger

Advertisement Gobbles Up Sports Nutrition
By J. Dee Hill
DALLAS--Cranford Johnson Robinson Wood has been tapped
by client to handle corporate branding and marketing services following its merger with Sports Nutrition Depot.
The new assignment is expected to add more than $1 million in billings to the Little Rock, Ark.-based agency.
Last week's merger of and Sports Nutrition Depot will create one of the larger mortar-and-brick merchant/e-tailer combinations in the health foods industry.
CJRW will be charged with rebranding Sports Nutrition Depot stores in the Los Angeles and New York markets under the banner. The rebranding program will expand to other areas where Nutripeak plans to aggressively add new retail outlets.
"We've been working with them since the very beginning," said Don Lenehan, CJRW senior vice president and director of account service. "They've gone in one year from a tiny startup to a $20 million business. And they're profitable, unlike a lot of other dot-coms."
Nutripeak is relocating its headquarters from Little Rock to Culver City, Calif. K