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You won’t see any characters from Sex and the City in a new bus campaign by O’Connor Group touting the agency. But you will see some of the agency’s staffers.
The Roanoke, Va., shop modeled its new effort, which is running on buses in that city, after bus ads seen in the hit HBO TV series. The first O’Connor Group ad featured Karen Grams, agency creative director, who appeared by the line, “Ads in the city,” as Roanoke skyscrapers tower behind her.
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