LOS ANGELES City National Bank has made a cut to four finalists for its estimated $3 million creative and media review, confirmed agency search consultants Select Resources International.
Four California agencies, independents Doner, Newport Beach, and M&C Saatchi, Santa Monica; Interpublic Group's Campbell-Ewald, Los Angeles; and WPP Group's Ogilvy & Mather, Culver City, remain in a review that is expected to conclude by the end of October.
Thomas R. Miller, executive vice president and director of marketing at the Beverly Hills, Calif.-based bank, is leading the review, according to a company representative.
The account went into review in July [Adweek Online, July 22]. The incumbent agency, WPP Group's Grey in Los Angeles, declined to participate, according to sources. Grey officials were unavailable for comment.
Founded in 1954, California's second-largest independent bank has spread to 54 offices, including 12 regional centers, in Southern California, San Francisco and New York. Grey's last campaign made use of the company's ladder logo and its slogan, "The way up."
CNB spent $600,000 advertising though March 2005, per TNS Media Intelligence.