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LOS ANGELES City National Bank named independent M&C Saatchi the winner of its $3 million creative and media review, the company confirmed.
The Santa Monica agency bested three other California agency finalists, including independent Doner, Newport Beach, Interpublic Group’s Campbell-Ewald, Los Angeles, and WPP Group’s Ogilvy & Mather, Culver City. The incumbent, WPP Group’s Grey, Los Angeles, did not defend.
“Our priority was to find an advertising agency with broad capabilities, a track record of success and ability to deliver some fresh strategic thinking,” said Thomas R.
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