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The Good Guys! electronic retail chain has awarded its $10 million media account to roster shop Citron Haligman Bedecarre without a review.
The San Francisco agency, which has handled broadcast creative chores for the client for the past year, wrested media planning and buying duties from crosstown rival Publicis & Hal Riney. That shop in April lost longtime media chief David Verklin, a key player on the Good Guys! account, sources said. Verklin now heads Carat North America in New York.
“Our media director, Steve Calder, made a presentation to Good Guys! and they went for it,” said agency chairman Tom Bedecarre, citing his shop’s creative work for the Brisbane, Calif.-based
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