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BOSTON Poaching season has intensified in the New England banking community as Citizens Bank joins the hunt for customers affected by the imminent Bank of America $47 billion buyout of FleetBoston Financial.
Havas’ Arnold touts Citizens’ new free Green Checking account in print, radio and television ads. Print work broke on Feb. 15, with TV ads launching on Feb. 23.
One print execution features a color photograph of a Citizens customer and carries the headline, “Other checking accounts are green with envy.”
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