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NEW YORK – Citibank, which moved earlier this summer to centralize most of it business efforts, wants to do the same with its direct-marketing activities, according to insiders.
After contacting roughly six agencies and direct shops, Citibank is talking to three agencies about handling most of its direct-mail activities now spread out on a project basis between dozens of agencies. New York shops Lowe Direct; and FCB/Direct; along with Chicago-based Cramer-Krasselt are said to be pitching what could be a $7-million direct account.
None of the agencies would comment last week.
But Citibank is expected to move quickly in naming either one or two firms to handle the direct business.
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