Citi Swaps Fallon for Publicis

CHICAGO Citi has moved its estimated $150 million global brand advertising account Publicis from Publicis Groupe sibling Fallon, the company confirmed.

As first reported by Adweek.com, Publicis had assumed creative duties on Citi’s most recent campaign.

“We have been impressed by Publicis’ ability to customize and execute advertising programs across diverse geographies and cultures,” said Lisa
Caputo, chief marketing and community relations officer for Citi’s Global Consumer Group, in a statement. “Publicis will help propel our Citi brand identity messaging and deliver strategic advertising support for our outstanding array of financial products and services.”