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DETROIT Citgo Oil’s latest campaign, aimed at branding the oil company as a strong and charitable American business, will break this week with a 30-second broadcast spot and a print ad, company officials said.
The new creative, via Barkley in Kansas City, Mo., comes on the heels of full-page “public statement” ads that ran last week in several daily newspapers.
The new ads promote Citgo’s community involvement, heritage and corporate largesse. The company spends about $15 million annually in measured media, per Nielsen Monitor-Plus.
Citgo,
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