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Ten agencies will be invited to participate in the review for Cisco Systems’ global ad account, the client confirmed. The incumbent, Hill, Holliday, is choosing not to defend it.
RFPs will be sent out this week. “We are looking at full-service agencies with global presence and proven results in integrated marketing,” said Jere King, vp of worldwide marketing communications at the Internet networking company. “It’s a new market environment, and we’re open to new ideas.”
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