Circuit City Starts Searching

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Circuit City Stores, a home appliance and electronics retailer, is looking for agencies to handle creative duties on a portion of its ad account that one source estimated at $20 million. Another put the figure as high as $70-80 million.
Although sources said the client was already in the process of contacting shops, Circuit City vice president of marketing Jeffrey Palmer denied the account was even in review.
The Richmond, Va.-based company has been without an agency since January, when four-year incumbent DeVito/Verdi in New York won the $40 million Office Depot account, creating a conflict.
Boston-based Arnold Communications worked for the company last year on its ill-fated attempt to market Divx, a controversial digital movie rental system.


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