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CHICAGO Circuit City is reviewing the broadcast creative portion of its general-market ad account, which has been at Interpublic Group’s Foote Cone & Belding for three years, the client confirmed.
Circuit City spends about $220 million annually on ads, $150 million of that on broadcast, per Nielsen Monitor-Plus.
Twelve proposal requests from consultancy Hasan + Co. in Raleigh, N.C., are set to go out Wednesday, a source said. A decision is expected by the end of April.
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