Circuit City Cranks Up Creative Review

Circuit City, a home appliance and consumer electronics retailer, is looking for agencies to handle creative duties on a portion of its advertising account that one source estimated in the neighborhood of $20 million.
Another source, however, said that spending could go as high as $70-80 million.
Circuit City, based in Richmond, Va., has 560 stores nationwide, began its search in January after New York based and four-year incumbent DeVito/Verdi won the Office Depot account, creating a conflict.
The agency’s recent television commercials in a campaign that emphasized the retail chain’s low, everyday prices, included one in which a classical music listener uses the volume on his boom box to blast a rock fan off of a park bench.
Another TV spot features a man crying to an aria because he paid too much for his stereo system, while a third shows a camcorder viewfinder framing a baby, who informs his proud parents...